Trade Mark & Brand Management

Your Brands/Trade marks play an important role in establishing product awareness and customer loyalty in today’s competitive market. Our dedicated IP & Media team are experts on trade marks. Whether you are choosing a new brand for the UK or global market or you wish to protect an existing brand, our experience is at hand to assist.

Our expertise includes advice on all areas affecting registered and unregistered trade marks, brands and product get-up including management and maintenance of your IP portfolio.

We aim to provide a high quality, cost-effective and solutions-driven service that is focussed on your business objectives in managing and protecting your Brand and Trade marks.

Why choose our trade marks & brand management team?

We have a dedicated IP team which brings together the skills of specialised IP solicitors, trade mark attorneys and professionals. We have also built an extensive network of trusted and similarly skilled lawyers around to world whom we work with.

That means we have the breadth of skills and experience to deliver thoughtful strategies that are centred on your commercial goals whether now or in the future across the world. In line with our own brand strategy we strive to deliver results by thinking differently, building trust and by doing the right thing.

Call our experienced Intellectual Property team to find out more.

We can assist you in creation and selection of new brands through to their protection and enforcement. Our work includes:

• Advising on whether a trade mark can be registered
• Conducting searches either in the UK or abroad to uncover any possible problems in using your new trade mark, or in obtaining registration
• Filing and prosecuting trade mark and design applications through to registration
• Watching for competitor and third party trade mark filings
• Company name watching and disputes
• Opposing, invalidating and cancelling (for non-use) third party trade mark applications and negotiating settlement / co-existence agreements where appropriate
• IP portfolio management and delivery of branding strategies
• IP maintenance, including renewing existing Trade Marks, (Designs and Patents)
• Trade mark and IP dispute resolution
• IP due diligence
• Drafting and recording IP transactions globally, including licences and assignments