Advertising & Marketing Webinars
Our IP & Media team work with businesses and advertising creatives every day to help them craft ad campaigns that are compliant. But we’re not afraid to help people to push boundaries.
Our Advertising & Marketing webinars are for anyone with a responsibility for maintaining a business’s brand and reputation, whilst still delivering impactful and compliant media campaigns. Previous topics include Ambush Marketing, Working with Influencers, Greenwashing, Offensive Advertising and Advertising to Children.
Simon Barker
Partner & Head of Intellectual Property
Our past webinars
Date of recording: 05 May 2022
Influencers are big business and they are here to stay. As influencer reach soars, regulators around the world are beginning to sit up and take note. What should influencers do to stay on the right side of the line? How can brands maximise the impact of influencer content whilst protecting their reputation? At Freeths we work with brands and agencies to draft and negotiate influencer agreements, as well as advising on the laws that regulate how brands can work with influencers.
Related legal articles
Date of recording: 16 June 2022
With global sporting and fashion fixtures now very much back on the agenda, this webinar explores the world of Ambush Marketing and how non-sponsoring brands may look to take advantage of these events to promote their products and services. We will discuss:
- The different types of Ambush Marketing
- What is lawful and legitimate versus activity which could result in litigation
Related legal articles
Date of recording: 29 September 2022
Given the environmental crisis that our planet is facing, there is huge political and consumer pressure on all businesses to ensure their operations are as sustainable as possible. Whether in manufacturing, packaging, or transport – this is an issue that affects every step of the supply chain. Consumers want to buy “green” products, but regulators require brands to ensure environmental claims made in marketing, advertising and on packaging are clear, do not mislead and can be substantiated.
Related legal articles
Date of recording: 31 January 2023
Advertising is only effective when it grabs attention! Not surprising then that advertisers sometimes aim to shock, horrify or even excite. Not all publicity is good publicity or is it? This advertising webinar examines the regulators view, the public perception and PR impacts of advertising that has been deemed to cross the line in a world where online safety and social responsibility are hot topics.
Related legal articles
Date of recording: 29 March 2023
According to the ASA, 93% of 11-17 year olds have a personal account with at least one of the major social media platforms. As the scope to advertise to children increases, regulators are clamping down to seek to protect children from misleading, harmful or offensive adverts. The impact of getting it wrong should be front of mind for anyone responsible for Advertising and Marketing to children.
Date of recording: 22 July 2023
This webinar focused on how our planet is facing an environmental crisis, putting huge political and consumer pressure on all businesses to be as sustainable as possible. This is a hot topic for the UK regulators, and they are about to get teeth: the Digital Markets, Competition and Consumers Bill is set to grant the CMA the right to impose fines of up to 10% of global turnover for breaches of consumer law. Brands in all industries want to shout about how green they are; this webinar is about mitigating risk and getting your messaging right.
Related legal articles
Date of recording: 14 March 2024
Brands will be seeking to ride on the excitement of Paris 2024, Euro 2024 and other sporting events taking place this year, however they need to take care not to infringe official rules intended to protect sponsors of the events. We will look at what brands can and can’t do and will look at some fantastic ambush marketing campaigns that have managed to get it right.
Meet our team
Simon Barker
Partner & Head of Intellectual Property
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