Intellectual Property Webinars – Ambush Marketing – Playing by the rules – innovative or infringing?
With global sporting and fashion fixtures now very much back on the agenda, this webinar explores the world of Ambush Marketing and how non-sponsoring brands may look to take advantage of these events to promote their products and services.
We will discuss:
- The different types of Ambush Marketing
- What is lawful and legitimate versus activity which could result in litigation
With the Birmingham 2022 Commonwealth Games around the corner, we set out the:
- Event specific legislation and the legal framework in the UK
- Practical considerations all brands should be aware of
Date: Thursday 16 June 2022
Time: 12:00pm – 12:45pm
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