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News Corporate Deals 12th May 2023

Freeths advises Definition Group on the acquisition of London-based creative marketing agency OTM

National law firm Freeths has advised Definition, one of the fastest growing brand alignment groups in the UK, on the acquisition of London-based creative marketing agency OTM.

Definition Group is an award-winning, family of communications consultancies. Its 300-strong client portfolio spans national and international businesses and organisations in the public, private and third sectors, including ABB, Benenden Health, Direct Line Group, David Lloyd Clubs, Lego, Lloyds Banking Group, Guinness World Records, HS2, Merlin Entertainment, Sky, Sony Music and UK Parliament.

OTM specialises in B2B technology, financial services and the public sector, with clients including HSBC, SS&C Advent, 8×8, ION Group, Transport for London and TPXimpact.

The deal marks Definition Group’s seventh acquisition and the third in the last 12 months and brings the group’s annual revenue to £14m and grows its team of specialists to 120.

The acquisition is set to deepen Definition Group’s presence in the technology, financial services and public sectors.

The Freeths legal team was led by corporate partner Dahren Naidoo supported by Bradley Adams, Farrell Tang, Alex Angelides and Sarah Bogues.

Commenting on the deal, Dahren Naidoo said: “We’re thrilled to be working with Definition on their ambitious growth plans. This deal highlights our strong sector capabilities and long-lasting client trust.”

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