Sustainability with substance – know your risk in relation to environmental claims

Please join us for our upcoming webinar with Iona Silverman, our London IP & Media Partner.

The one-hour webinar will focus on how our planet is facing an environmental crisis, putting huge political and consumer pressure on all businesses to be as sustainable as possible.

This is a hot topic for the UK regulators, and they are about to get teeth: the Digital Markets, Competition and Consumers Bill is set to grant the CMA the right to impose fines of up to 10% of global turnover for breaches of consumer law. Brands in all industries want to shout about how green they are; this webinar is about mitigating risk and getting your messaging right.

Date: Thursday 20 July 2023
Time: 11:00am – 12:00pm
Via Zoom

Register your place here

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We will discuss:

• What is greenwashing?
• The risk of getting your messaging wrong
• The rules in the UK – what you can do, what you can’t do and the grey area in between
• Brands that have got it right
• Common pitfalls to avoid
• Certification marks – what they are and how can you use them
• Directors’ duties
• Practical considerations all brands should be aware of

The webinar will include a Q&A session where Iona Silverman will be available to answer any questions you may have.

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We recently wrote an article on the case where Shell were found by the ASA to be misleading in their green ads, take a read to find out more!