The Power of Innovative Storytelling for ​​​​​​​In-House Lawyers

The purpose of this innovative storytelling masterclass by Dr James Bannerman - the bestselling author of Genius and Business Genius - is to help IHLs bring facts and figures to life and inspire stronger team performance. In the process, it will highlight how stories are essentially ‘patterns’, and as a result innovative thinking tools and techniques can be used to shift these patterns of narrative so they become more impactful, relatable and memorable.
 
In this webinar, you will learn:

• Why storytelling is so powerful (in business and beyond)
• The 7 key patterns of narrative
• Innovative thinking strategies for shifting patterns 
• The dangers of ineffective storytelling
• Inspirational next steps for IHLs

Why attend? 
 
The key benefits of attending this masterclass are as follows:

• Explore why storytelling is so important in business
• Discover how ‘innovative storytelling’ can help IHLs to give old stories a new twist
• Learn practical  ‘innovative storytelling’ techniques that all the team can use 

About the speaker

Dr James Bannerman is a 'Creative Change Agent' who combines Creativity with Psychology to help businesses innovate.

As an innovation consultant he has worked with many leading organisations including Aston Martin, British Airways, Orange, Starbucks, Rolls-Royce and HSBC, as well as at the National Space Centre on a mission to Mars.

He also lectures on business creativity and innovation on the MBA programmes at Warwick Business School, Grenoble Ecole de Management, and Oxford Brookes University, where he completed his PhD on the impact of lateral thinking upon organisational advantage.

Before working in business he was a platinum-selling songwriter, a freelance cartoonist (eg. Punch), a trained clinical psychotherapist, and he has an MA Hons in English Literature from Edinburgh University.