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Iona Silverman


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"Iona Silverman – very experienced in soft IP matters, in particular trademarks and passing-off. Very level-headed in reaching and advising upon a commercial settlement."
(The Legal 500, 2023)

Iona is a Partner in the London IP & Media with experience in advertising & marketing law. Iona regularly drafts complex agreements relating to branding, marketing and development of technology. Iona advises on working with influencers, product design and product packaging claims, with a particular interest in environmental claims and greenwashing.

Iona has significant experience in the Beauty and Personal Care industry and is engaged in Freeths’ specialist Beauty and Personal Care offering. Iona has acted for a number of global Beauty & Personal Care brands, including having spent a year on secondment working with three major skin care brands.

Iona is also a member of Freeths’ Climate Change Litigation group, and frequently gives training on managing risk around sustainable claims.

Iona is listed as a Recommended Lawyer and a Next Generation Partner by The Legal 500 (2024 edition).

Legal Services

Intellectual Property & Media

Iona has significant experience in drafting both internal and third party brand licences for consumer goods clients. She really enjoys getting to know a brand and ensuring that the agreement reflects the core values of the brand as well as giving the client maximum brand protection.

Iona has advised on a number of acquisitions of start-ups or “acquihire”. She has experience in conducting due diligence and negotiating warranties relating to all aspects of IP ownership, including software created by employees and third party consultants as well as the use of open source software.

Iona frequently advises on joint-development agreements, helping her clients understand and protect the rights they have in their IP as well as negotiate the ownership and management of any IP created as part of the project.

Iona enjoys advising on digitisation projects where clients are required to quickly get to grips with a new digitised version of their business. The intellectual property implications are complex. Iona helps clients understand the IP rights in software and also advises on the ownership and management of jointly developed IP rights.

Recent Work

Iona has recently advised:

  • A global FMCG client on the trade mark licensing implications of an major re-organisation
  • A Japanese multinational conglomerate company on its USD 11 billion energy joint venture with a Swiss engineering group. The deal was driven in large part by the technology and IP that underpinned the JV offering, meaning IP was a central part of the negotiations.
  • On the licensing of know-how to enable the immediate development and manufacture of ventilators.
  • A publisher on the sale of its children’s book business including a number of classic titles.
  • An American global investment company on its USD 4.3 billion buy-out of a multinational cosmetics and beauty company.
  • A global life sciences company on all IP aspects of a number of disposals in various jurisdictions.

Brand licences:

  • Drafting internal brand licences for a major FMCG company further to an internal restructure.
  • Reviewing brand and character licences in the context of the disposal of a publishing client’s children’s books business.


  • Advising a major technology company on the acquisition of a start-up specialising in chat-bot technology.
  • Advising a multinational professional services company on its journey towards digitisation, including the acquisition of a number of technology start-ups.

Joint development agreements:

  • Drafting a joint development agreement for a mining company relating to development of new technology used in the mining process.
  • Advising on the licensing of know-how to enable the immediate development and manufacture of ventilators.


  • Advising a multinational professional services company on its journey towards digitisation, including the acquisition of a number of technology start-ups.



Beauty and Personal Care


  • Assisting a start up skin care brand protect the intellectual property in its brand and product formulations
  • Defending a cosmetics brand against trade mark and passing off claims
  • Advising a global Beauty & Personal Care business on music licensing rights on social media
  • Drafting a collaboration agreement between a haircare brand and a fashion designer

Climate Change Litigation


  • Training a range clients, across all industry sectors, on the rules on environmental claims
  • Advising a nationwide company on proposed environmental claims and reviewing substantiating data for those claims



  • Managing several global trade mark assignment recordals project for a multi-national conglomerate
  • Drafting complex intra-group and third party licences for a large group of companies
  • Drafting influencer agreements for a nationwide brand
  • Advising on all aspects of advertising and marketing advice (including price claims, environmental claims and social media content) for a large FMCG company



To contact Iona or for more information…

Call: 0345 030 5781
Mobile: 0797 387 5468
Or email: Send an email



“I worked with Iona Silverman in the IP department. I was impressed with her negotiations, soft skills, technical ability and ability to notice the little items that could possibly help us out in the future. I feel she is more a partner than anything else. She is on point, very knowledgeable and has the ability to strategize. She has helped us accomplish our objectives in Europe in protecting and enforcing our intellectual property.”


“Iona is pragmatic, responsive, has extensive IP knowledge and always understands her client’s commercial context. She makes working with external counsel easy and enjoyable. “


“Iona Silverman – wonderful client handling skills.”

(The Legal 500, 2022)

Client service

‘Doing the right thing’ is at the heart of Freeths. Find out more about our excellent client service and the strong set of values that guide the way we work.

Our values


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Freeths are a leading national law firm with 13 offices across the UK. If you have a query about our services or just want to find out more, why not give us a call?

Contact: 03301 001 014

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