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Iona Silverman

Partner | London

"Iona Silverman – very experienced in soft IP matters, in particular trademarks and passing-off. Very level-headed in reaching and advising upon a commercial settlement."
The Legal 500, 2023

Call: 0345 030 5781 Mobile: 0797 387 5468

About Iona

Iona is a Partner in the London IP & Media with experience in advertising & marketing law. Iona regularly drafts complex agreements relating to branding, marketing and development of technology. Iona advises on working with influencers, product design and product packaging claims, with a particular interest in environmental claims and greenwashing.

Iona has significant experience in the Beauty and Personal Care industry and is engaged in Freeths’ specialist Beauty and Personal Care offering. Iona has acted for a number of global Beauty & Personal Care brands, including having spent a year on secondment working with three major skin care brands.

Iona is also a member of Freeths’ Climate Change Litigation group, and frequently gives training on managing risk around sustainable claims.

Iona is listed as a Recommended Lawyer and a Next Generation Partner by The Legal 500 (2024 edition).

Notable work & expertise


  • "I worked with Iona Silverman in the IP department. I was impressed with her negotiations, soft skills, technical ability and ability to notice the...

    Client testimonial

  • "Iona is pragmatic, responsive, has extensive IP knowledge and always understands her client's commercial context. She makes working with external...

    Client testimonial

  • "Iona Silverman – wonderful client handling skills."

    The Legal 500, 2022

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