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The concept of an “influencer” is a broad one. It doesn’t matter what you label your influencer – the rules apply to anyone posting content online, be that brand ambassadors, paid partners, or “influencers”. The Advertising Standards Authority (ASA) and Competition and Markets Authority (CMA) are the primary regulators in this area, and they take […]

Iona Silverman, Intellectual Property & Media partner at Freeths, attended a talk recently, the title of which was: Influencers, is the bubble about to burst? It won’t surprise you to know that the short answer was, no, influencers are here to stay. However, as influencer reach soars, regulators around the world are beginning to sit […]

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