The concept of an “influencer” is a broad one. It doesn’t matter what you label your influencer – the rules apply to anyone posting content online, be that brand ambassadors, paid partners, or “influencers”. The Advertising Standards Authority (ASA) and Competition and Markets Authority (CMA) are the primary regulators in this area, and they take […]
As many brands know all too well, with increased use of influencer marketing comes increased regulation and press exposure (unfortunately, not always for the right reasons). As such, it’s never been more important to set out ground rules for any influencer collaboration in a watertight agreement and ensure both parties are covered by appropriate legal […]
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