Advertisers in the food sector face a challenging regulatory landscape, and can quickly be brought to task by the ASA if they are deemed to be in breach of codes of practice which protect the consumer. Recent trends and hot topics: The regulatory landscape in brief The Advertising Standards Authority has a broad remit, covering […]
1. The DETOX TEA case (ASA ref. A17-387241) In May the ASA ruled that Pukka Herbs’ DETOX TEA brand does not enjoy actionable goodwill (or rights in passing off) and that Pukka must not make use of the brand name in advertising unless backed-up by a permitted health or nutrition claim. What was this complaint about? […]
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