Intellectual property

Shell’s ads relating to renewable energy have been found by the ASA to be misleading, reminding us how difficult it is to get green claims right. Shell was able to substantiate its green claims, however because its business activities also include on-going and expanding fossil fuel production, the ads were found to be misleading. The […]

Protecting your intellectual property (IP) can be crucial to the success of a business. IP can cover a wide range of business assets and creations, including names, logos, product designs and inventions. However, many businesses continue to make mistakes when it comes to their IP. In this article, we explore some of the most common […]

Please join us for our upcoming webinar with Iona Silverman, our London IP & Media Partner. The one-hour webinar will focus on how our planet is facing an environmental crisis, putting huge political and consumer pressure on all businesses to be as sustainable as possible. This is a hot topic for the UK regulators, and […]

UK Masalawaala trade mark too hot to handle for Indian spice manufacturer. National law firm Freeths has successfully saved UK mumpreneur’s ‘ready to cook’ spices and ingredients business after damaging copycat allegations were made by overseas competitor. Following several years of disgruntled disputes, Milton Keynes mum Nimisha Chotai finally won her case against spice manufacturer […]

As a business you will likely have a wealth of Intellectual Property (IP) that you rely on for your success and it may well be the most valuable asset. Whether it’s a unique brand name, a creative design, a patentable invention, or confidential information that gives you a competitive advantage, it’s essential to protect your […]

National law firm Freeths has won a hard-fought intellectual property case on behalf of Moviebox Megastores (International) and Oriental Star Agencies, who were targeted with malicious copyright claims against their YouTube channels. The judge (His Honour Judge Rawlings, sitting in the Birmingham Business & Property Courts) ruled that none of the evidence given to the […]

The concept of an “influencer” is a broad one. It doesn’t matter what you label your influencer – the rules apply to anyone posting content online, be that brand ambassadors, paid partners, or “influencers”. The Advertising Standards Authority (ASA) and Competition and Markets Authority (CMA) are the primary regulators in this area, and they take […]

The controversy around Balenciaga’s latest advertising scandal highlights a serious question for fashion and luxury brands. They would do well to stop and ask, “What are you doing?” If brand owners want to avoid a Balenciaga blunder, then observing the 4 tenets of the ASA’s Codes of practice is a great start: Make sure advertising […]

The FIFA World Cup is upon us once again. Arguably it is one of the greatest sporting events with nations competing for global pride and domination on the pitch. For FIFA, the host country and its roster of official sponsors and partners, the stakes are just as high but rather they comprise of revenue and […]

Despite a reported turndown in the NFT market during 2022, we continue to see companies offering large sums of money to mint artwork and content created by our clients. So, what is the benefit, if any, in minting your creative output into NFTs and what should you look out for? Back to basics: What is […]