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Past Events Advertising & Marketing 29th Sep 2022, 12:00 to 12:45

Sustainability with substance webinar – know your risk in relation to environmental claims

Given the environmental crisis that our planet is facing, there is huge political and consumer pressure on all businesses to ensure their operations are as sustainable as possible. Whether in manufacturing, packaging, or transport – this is an issue that affects every step of the supply chain.

Consumers want to buy “green” products, but regulators require brands to ensure environmental claims made in marketing, advertising and on packaging are clear, do not mislead and can be substantiated.

We will discuss:

  • Trends in environmental claims (including changes in terminology)
  • The rules in the UK – what you can do, what you can’t do and the grey area in between
  • Examples of brands who have got it right, and common pitfalls to avoid
  • What certification marks are and how your brand can use them
  • Practical considerations all brands should be aware of

Date: Thursday 29 September 2022
Time: 12:00pm – 12:45pm

Location: Via Zoom

Watch back the webinar here


Please send any questions direct to Iona Silverman and Jane Kennedy or add them to the form when you register.

Image of Iona Silverman

Author: Iona Silverman

Partner

Author: Jane Kennedy

Managing Associate - Chartered UK Trade Mark Attorney

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