Freeths named Official Legal Partner at first ever South by Southwest London

Leading law firm Freeths has been named as an Official Legal Partner for the debut European edition of South by Southwest (SXSW) London 2025 on 2-7 June.

With a 40-year legacy in Austin, Texas, SXSW brings together the creative, technology and business sectors. This year, more than 500 innovative thought leaders, business leaders and celebrities have been confirmed to attend the six-day festival.

This is the first time this globally renowned trailblazing event has travelled to Europe and London is the chosen city. This monumental extension of SXSW will take place in 28 venues across Shoreditch and is anticipated to welcome tens of thousands of attendees, securing an influential, international audience. 

As an Official Legal Partner, top 50 firm Freeths will use its legal expertise to offer a legal lens at the event. The firm will host a drop-in legal lab in the Truman Brewery, so business owners and private clients can discuss their legal queries with a team of expert lawyers. 

Partner William Richmond Coggan will be kicking off the activities on the Monday as he discusses Frontier Technologies at 10am on Truman Stage One. Partner Iona Silverman will also take to the stage on June 2nd to lead a panel on the importance of Climate and Sustainability. 

This partnership will give Freeths a global stage to showcase its expertise in sectors with brands where the business has core strengths, whilst tapping into new markets and creating further opportunities for growth.

Commenting on the partnership, Senior Partner Philippa Dempster, said: “I am delighted that Freeths has been named as an Official Legal Partner at one of the world’s most distinguished conferences for innovation. It is great to share the platform with likeminded businesses and individuals at the forefront of change. It also comes at an exciting time for us as we continue our growth journey, expanding our services whilst always keeping clients and our people at the heart of everything we do.”

Freeths’ legal lab will be located at stand 37 in the Truman Brewery from Monday, June 2nd until Thursday, June 5th. To view the full SXSW festival schedule, please click here. And for more information on the Freeths’ panel event, visit here.