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Martin Noble


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“Martin Noble is a highly capable lawyer in the soft IP field."
(Legal 500, 2024)

Martin focuses on giving pragmatic and commercial legal advice to businesses and takes the time to get to know them well. Alongside his years of experience advising on a broad range of commercial matters, Martin has a particular focus on intellectual property.

Martin works with a diverse range of commercial clients, providing valued input as a trusted advisor; often asked to give a view rather than a list of options. Martin’s practice covers the technology, manufacturing, retail, education and energy sectors.

Martin’s expertise covers the full range of IP rights: patents, trade marks, designs and copyright. This also includes the protection of goodwill and business and individual reputation. He has helped clients bring and defend cases in the UK courts, UK Intellectual Property Office as well as the Company Names Tribunal and using Nominet’s dispute resolution service. He also has experience of applying for and resisting applications for interim injunctions, where urgent advice is needed. His approach is practical and solution driven; for example, using mediation to reach a negotiated settlement without the need to go to court and where the settlement terms can include outcomes that wouldn’t be achievable in court.

Martin also supports clients and colleagues with transactions that involve IP rights, such as sharing IP through collaboration and licensing arrangements (often with multiple parties involved and in different jurisdictions). This also includes carrying out careful due diligence when buying and selling assets where the IP plays a key role.

Martin recently advised THJ Systems, owned by software developer Andy Mitchell, in a copyright infringement case in the Court of Appeal. Martin led the team at Freeths who took on the case at short notice following the High Court judgment that failed to award an injunction in Mitchell’s favour. The defendants also attempted to overturn the judge’s finding on the subsistence of copyright, which was rejected by the Court of Appeal. It found that whilst the level of creativity was low, Mitchell had still exercised enough of his own intellectual creation in devising how his risk and price charts looked in his options trading software.

Martin Noble is listed as a Recommended Lawyer in The Legal 500 (2024 edition).

Legal Services

Intellectual Property Disputes

Martin’s expertise covers the full range of IP rights: patents, trade marks, designs and copyright. This also includes the protection of goodwill and business and individual reputation. Martin also has significant experience of dealing with IP disputes that have an online element, including policing websites and social media platforms on behalf of clients. Previous experience includes:

Recent Work

  • Acting for THJ Systems Limited in the Court of Appeal, dismissing the defendants’ appeal against the finding of copyright subsistence and winning THJ’s appeal to obtain an injunction and inquiry as to damages/account of profits (reported here)
  • Obtaining interim injunctions against third parties for invoking YouTube’s takedown procedure in relation to work exploited on the platform and acting on subsequent merged proceedings for several Birmingham based record labels and music catalogue owners – the case went to trial in late 2022 and judgment was given in 2023 finding the defendant, Mr Akram Rahi (a renowned Pakistani singer) to have lied in his evidence throughout the case (reported here)
  • Successfully defending UK mumpreneur’s ‘ready to cook’ spices and ingredients business after copycat allegations were made by overseas competitors – the UK Intellectual Property Office ruled in her favour and dismissed allegations of bad faith in relation to her “Masalawaala” brand (reported here)
  • Acting for UK homeware and furniture supplier in relation to allegations of infringement of United Kingdom unregistered design right by furniture design company. The case also involved arguments over the licence of right provisions, available in the last five years of the design right’s life. The case settled on confidential terms.
  • Acting for alleged lookalike brand against owner of Lurpak brand in relation to trade mark infringement and passing off in respect of name and packaging of spreadable butter product.
  • Successfully defending action by Google and eBay against eeBUYgumm through Nominet’s dispute resolution service (reported here)
  • Acting for patentee of roof bracket for solar panel systems and negotiating undertakings and settlement agreement with damages and costs. Subsequently obtaining Norwich Pharmacal order against an associated party for disclosure of supplier details.
  • Acting for worldwide weight management brand owner, taking local action where appropriate against infringers and distributors. Also advising on brand licences, online policies, comparative advertising and collaboration agreements. Issuing proceedings for trade mark infringement in relation to online eBay selling
  • Acting for renowned graffiti artist in copyright infringement proceedings against art gallery
  • Policing objectionable activities on social media platforms such as Twitter, YouTube and Facebook – issuing successful takedown notices and tracking activities through domain providers
  • Acting for a Building Society defending trade mark infringement and passing off proceedings in IPEC and cancellation proceedings at the IPO – obtaining favourable settlement through mediation
  • Acting for software company in misuse of confidential claims against former employees; working alongside employment team to deal with disciplinary proceedings
  • Acting for major manufacturer competitors in substantial dispute including patent infringement and validity proceedings issued in both UK and Ireland and two additional sets of UK design right proceedings (including registered Community design). The case involved co-ordinating UK and Ireland proceedings and lawyers in Ireland. Following disclosure and preparation of witness evidence, a confidential settlement was reached before trial
  • Preston Innovations Limited v Ultimate Angling Limited & 2 Ors, Patents Court, 2013 – successful patent infringement action, which included factual and expert evidence on whether prior art alleged by defendant was made available to the public. Successfully obtained injunction against all three defendants, damages enquiry to follow, along with indemnity costs order
  • Care Monitoring 2000 v Burrell & Ors [2009] Patents County Court – advising joint owner of UKUDR and registered Community design in home care monitoring device against other joint owners and securing injunction order preventing further exploitation
  • Thorn Security Ltd v Siemens Schweiz AG [2008] EWCA Civ 1161 (22 October 2008) – working on patent infringement and invalidity proceedings to High Court then Court of Appeal. Technology related to thermoplastic coating on printed circuit boards. Case also involved title and registration issues from Swiss law transactions. Acted for Thorn Security and were successful on appeal.
  • Acting for patentee in infringement action covering ground testing equipment for silos – obtaining undertakings and damages payment

Trade Mark & Brand Management

Martin has extensive experience of helping brand owners to set up their relationships with third parties and then effectively monitor and police what can be a significant investment.

Recent Work

  • Successfully defending UK mumpreneur’s ‘ready to cook’ spices and ingredients business after copycat allegations were made by overseas competitors – the UK Intellectual Property Office ruled in her favour and dismissed allegations of bad faith in relation to her “Masalawaala” brand (reported here)
  • Defending a publisher against a claim of trade mark infringement and passing off by owner of the Le Mans brands
  • Achieving favourable settlement for owner of “BEERSAVER” brand against competitor who used the same sign
  • Drafting intra-group lP licence and third party licences for large food manufacturer (also a Direct Selling Association member); drafting branding usage agreement to make available online branding templates to distributors
  • Acting for UK buying group in automotive aftermarket, including: drafting supplier and distribution agreements, franchise advice, enforcement action, data protection issues and managing online activities
  • Advising European arm of global barrier protective products and safety equipment business on IP ownership, online promotions, website policies and ex-employee activities (theft of software)
  • Celebrity endorsement agreements for internationally renowned weight plan product and German bathroom product manufacturer
  • Terms and conditions for promotions and competitions, including advice on BCAP code requirements


Martin is able to advise on data breaches and can handle ICO complaints and investigations. He also has significant experience in responding to complex subject access requests. Martin has worked closely with clients, delivering on-site training and data reviews in order to help them comply with the GDPR regime.

Recent Work

  • Advising a range of businesses on their data protection policies in relation to the collection and retention of data
  • Drafting appropriate privacy policies to take account of Privacy and Electronic Communications Directive and GDPR provisions
  • Advising on GDPR regime – including significant project with London-based rail company owned by Hong Kong company (training, information updates, leading internal meetings, drafting, advising on strategy and bespoke issues)
  • Appeared on the BBC Asian Network news in June 2009 as ‘data protection and IP expert’ reviewing proposed 118118 directory



To contact Martin or for more information…

Call: 0345 030 5699
Or email: Send an email



PGDip Intellectual Property Law and Practice (University of Bristol)

Level 4 Certificate in Further Education Teaching – Stage One (City & Guilds)


“Your outstanding professional approach is enhanced by a natural disposition to put your clients at ease and give practical advice. The diligence towards our enquiries is also something that we place a high value on. In short, it is a pleasure for us to work with you.”

(Business owners)

“He responds quickly and provides us with advice, but he will not just state it; he will give us the rationale behind it as well, so that we can also understand the legal point of view.”


“Most importantly, Martin is great to work with – good humoured and professional in equal measure.”


“Martin’s greatest strengths are his legal insights into a case, his management of the evidence, and his focus at all times on the client’s needs. As a barrister, it is great for me to know that someone like Martin is on the team.”


“I was highly impressed with your performance…..Going well above and beyond the call of duty in terms of trial preparation …. You never hesitated to do whatever was necessary in order to provide high quality service and help win the case.”


“Martin Noble has made a lasting impression, and if I ever needed him for anything like this again then I would go back to him for certain. I am impressed by the fact that he explains the legal wording and approach in layman’s terms, basically so that we can understand exactly what each of the things mean. He is also able to point out, very quickly, the points that are material and the ones that represent a bit of posturing, shall we say.”

(Client - Customer Care Manager)

“Martin Noble – very much at the top of his game. Gives sound advice”

(The Legal 500, 2023)

Client service

‘Doing the right thing’ is at the heart of Freeths. Find out more about our excellent client service and the strong set of values that guide the way we work.

Our values


Talk to us

Freeths are a leading national law firm with 13 offices across the UK. If you have a query about our services or just want to find out more, why not give us a call?

Contact: 03301 001 014

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