Technology and AI
Technology is continuing to reshape the retail sector, and retailers are investing heavily in tools that make shopping faster, smoother, and more enjoyable. From self checkout and autonomous payment systems to real time stock updates and expanded payment options, the goal is simple: remove friction and keep customers happy.
AI and smart robotics are also helping with everything from queue busting and stock replenishment to customer assistance, cutting costs and improving efficiency behind the scenes. But while speed and convenience matter, today’s shoppers also want connection.
This is driving a rise in ‘slow retail’, where brands focus on storytelling, emotional engagement and experience rather than just pushing people through the checkout. That’s why we’re seeing more interactive screens, immersive video displays, holograms, digital mannequins, and VR experiences popping up in stores.
At the same time, online journeys are becoming more personalised with features like tailored styling recommendations, voice and visual search, personalised audio cues, and AI powered shopping assistants.
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AI accelerating retail transformation
Layered on top of all this is the rise of Agentic AI, which is accelerating change even further. Last Christmas, around a quarter of retail advertising campaigns used AI, signalling how quickly retailers are shifting from manual workflows to smart, adaptive systems. Agentic AI is helping reshape the entire retail journey, from product discovery right through to fulfilment and customer care, while also transforming internal operations like planning, merchandising, marketing, and logistics. It boosts productivity, reduces the cost to serve and frees up investment for future innovation. But it works best where processes are clear, repetitive and supported by good data. And as exciting as the possibilities are, retailers still need to approach AI carefully: keeping solutions human centric, focusing first on low risk/high impact opportunities, and making sure the basics are strong before scaling. Even so, there’s plenty of room to make progress now while building stronger foundations for the future.
Supporting retailers through innovation and compliance
We have been assisting many retailers as they embrace new retail innovations and invest in new technologies. It’s essential to understand legal risk and compliance issues, and get the small print right to save time, reduce costs, and avoid potential disputes down the line. If you want to chat with a member of the team about your plans to integrate technology into your business, please get in touch with one of the team.
Also, for more information please jump to Artificial Intelligence legal update section here.
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