IP Advertising & Marketing – HFSS webinar

In this webinar we will dive into the regulations restricting the advertising of “less healthy” foods on TV and in paid online advertising, and the restrictions on multi-buy promotions. We’ll look at:

• What a “less healthy” food or drink product is – and whether there is any grey area
• The changes made by retailers, brands, pubs and restaurants as they gear up to comply with the multi-buy restrictions, which come into force on 1 October
• The tools that can be used to maintain the value of customer baskets
• What advertising of less healthy foods will be permitted on TV and online from 5 January 2026
• How the regulatory changes impact online advertising, including pay-per-click, SEO advertising and use of adwords, search functions within websites and sales via social media
• What penalties regulators can impose for breach
• Practical tips to maximise sales while ensuring compliance