Fake reviews under the DMCCA - what the CMA expects now

If your business collects, publishes or uses customer reviews, the risk is no longer confined to knowingly posting something fake.

The Digital Markets, Competition and Consumers Act 2024 introduced a banned practice covering fake reviews and concealed incentivised reviews, as well as the misleading publication of reviews and review information. Businesses publishing reviews must also take steps to prevent banned reviews from appearing.

For consumer-facing businesses, that raises a practical question: are the processes behind your reviews strong enough?

Join our IP and Media team for a 20-minute webinar examining what the CMA's rules mean in practice and what businesses should be doing now.

What we'll cover

You'll learn about:

• The CMA's approach to fake reviews

• High-risk practices businesses should identify

• What "reasonable and proportionate steps" mean for businesses publishing reviews

• How incentivised reviews should be approached

• Five practical steps for reviewing your current compliance processes

Who should attend?

This webinar is particularly relevant to legal and compliance teams, e-commerce and digital teams, marketing teams and businesses that collect, display or rely on consumer reviews.

Related events

This webinar is part of Freeths’ short consumer regulatory risk series. Other sessions will cover less healthy food advertising and subscription compliance under the DMCCA.

Please note these are separate events with a separate registration process.