The Future of Retail - Is Augmented Reality a Silver Bullet for the Retail, Hospitality & Leisure Sectors?


Freeths would like to invite you to the next live webinar within our Future of Retail series, with a spotlight on Digitalisation - Is augmented reality a silver bullet for the Retail, Hospitality and Leisure sectors?

For some time now, augmented reality (AR) has been considered an exciting technology of the future. However, it has actually been around for some time, and the holistic AR future is a lot closer than most people realise. The opportunities are many, and several brands are already using AR in various ways to engage with their customers, drive sales and bring further creativity to the physical customer experience. During this thought-provoking panel event, Freeths, Darabase and Insider Trends will discuss some of the opportunities AR presents in the Retail, Hospitality & Leisure Sectors, and how to prepare and overcome some of the practical and legal challenges you may face.

Date: 17th March 2021 Time: 10:30am - 11:30am

Got a question? Ask the panel. You can put your questions to our expert team, by submitting your questions upon registration or you will also be able to ask live on the day.

Jack Stratten, Senior Trends Consultant at Insider Trends will:

  • Examine some consumer trends around AR usage and in particular, how that’s evolved during the pandemic
  • Discuss how AR is having its 'swipe left' moment – a distinctive turning point where this technology is now becoming familiar and instinctive
  • Highlight some examples of how retailers are currently using AR effectively and at scale

David Bomphrey, co-founder of Darabase will:

  • Answer the question, what is location-based AR and how it can be used to drive growth
  • Discuss common myths around AR and barriers to adoption
  • Showcase the exciting advertiser opportunities that AR presents
  • Uncover the opportunities with AR and how to mitigate the associated risks

Freeths Head of Intellectual Property and Media, Simon Barker will then lead an interactive panel session. Joining Jack and David on the panel will be:

The Panel will discuss the benefits of adopting AR, how to start embracing it, and how to navigate the challenges you may face as a retailer highlighting what you can do to mitigate any associated risk risks to help drive growth.


The content of this page is a summary of the law in force at the date of publication and is not exhaustive, nor does it contain definitive advice. Specialist legal advice should be sought in relation to any queries that may arise.

Get in touch

Contact us today

Whatever your legal needs, our wide ranging expertise is here to support you and your business, so let’s start your legal journey today and get you in touch with the right lawyer to get you started.


Get in touch

For general enquiries, please complete this form and we will direct your message to the most appropriate person.