Digital Marketing & Ad Tech
- Dedicated data protection and privacy lawyers providing tailored support
- A prominent full-service law firm with 1,200 colleagues
- Law Firm of the Year at the Legal Business Awards 2024
- Ranked highly in The Legal 500
Navigating digital marketing & ad data protection
We understand the increasingly complex landscape of data protection and privacy laws that impact digital marketing and advertising technologies. Our team of experienced data privacy lawyers can help your business balance compliance risk under the General Data Protection Regulation (GDPR) and the Privacy and Electronic Communications Regulations (PECR) with your commercial goals.
Expert legal services for data privacy
We specialise in offering tailored advice to businesses navigating the intricate requirements of data protection and privacy in the digital marketing and ad tech sectors. Our expertise covers:
- Cookie compliance: reviewing and advising on cookie policies and consent mechanisms to ensure they meet PECR requirements
- Direct marketing: advising on the lawful basis for direct marketing activities, including email, SMS, and telephone marketing. We can help your business negotiate the minefield of opt-ins and opt-outs to maximise its marketing
- Electronic communications: ensuring compliance with regulations governing the use of electronic communications for marketing purposes.
Why choose us for your data protection?
Choosing Freeths for Digital Marketing & Ad Tech privacy support means partnering with a team that is committed to delivering practical and actionable legal solutions. Our approach includes:
Industry knowledge
Our lawyers stay abreast of the latest developments in data protection and privacy laws to provide you with up-to-date advice that reflects current best practices
Tailored solutions
We understand that each business is unique. Our services are customised to address the specific needs and challenges of your organisation
Proactive compliance
We help you adopt a proactive approach to compliance, identifying potential issues before they become problems and ensuring that your practices are aligned with legal requirements
Comprehensive support
From initial assessments to ongoing compliance management, we offer end-to-end support to keep your business on the right side of the law
Testimonials
MM
I have had the pleasure of working with Deryck Houghton on a wide range of contentious and non contentious legal matters. I have always found that...
Martin McCloskey, Group Commercial Director
Capita Group plc
"The team has highly qualified people who are approachable, understanding and helpful. They are swift in response, agile and articulate."
Chambers & Partners, 2025
"They have a good mix of background expertise combined with a pragmatic approach and industry knowledge."
Chambers & Partners, 2025
"Freeths are very knowledgeable in the sector."
Chambers & Partners, 2025
The team are highly skilled and experienced, sharing unique insights to solve problems and offer potential solutions.
The Legal 500, 2024
They are very hands-on and join meetings, supporting our teams and working collaboratively.
The Legal 500, 2024
They are also very responsive and helped when timescales were tight.
The Legal 500, 2024
They are skilled, articulate and levelled.
The Legal 500, 2024
Competitive, risk averse problem solvers.
The Legal 500, 2024
Freeths provide training, articles, and know-how. They are excellent value for money.
Chambers & Partners, 2024
The team at Freeths are experts in their area, and are also extremely effective communicators.
Chambers & Partners, 2024
Key contact
Contact us today
Whatever your legal needs, our wide ranging expertise is here to support you and your business, so let’s start your legal journey today and get you in touch with the right lawyer to get you started.
Get in touch
For general enquiries, please complete this form and we will direct your message to the most appropriate person.