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multiple flavours of Shaken Udder milkshakes lined up
News Private Equity 2nd Mar 2022

Freeths advises LDC on the minority investment into Shaken Udder

The private equity team at leading national law firm Freeths has advised mid-market private equity firm LDC on its minority investment into the UK’s #1 premium milkshake brand* Shaken Udder.

Shaken Udder was founded in 2004 by Jodie and Andrew Howie and now supplies its wide range of premium milkshakes to supermarkets and retailers nationally including Sainsbury’s, Tesco, Waitrose, Morrisons, ASDA, Co-op and Boots.

LDC’s investment (led by David Bains and Mark Howden) will support Shaken Udder’s management team – which will continue to be led by Jodie and Andrew – to further expand the company’s customer base, including into convenience stores, and continue to develop new products.  It will also fund a greater focus on brand marketing and exploring international expansion through distributors overseas.

The multi-disciplinary private equity team at Freeths (supported by specialist lawyers from its food and drink sector group) led all legal aspects of the investment for LDC.

Lee Clifford, head of Private Equity at Freeths, commented: “We were delighted to work with David, Mark and the wider LDC team on this investment. Congratulations to Jodie, Andrew, David, Mark and all others involved the investment. Shaken Udder is a fantastic consumer brand and we’re sure, with LDC’s strong heritage of supporting the growth journeys of consumers brands, that the Shaken Udder business will continue to go from strength to strength.    

*according to recent analysis by retail and consumer intelligence provider NielsenIQ

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