Freeths advises G=mc² on significant investment from Mobeus Equity Partners

Freeths is pleased to announce that its Corporate team has advised G=mc², a fast growing, tech enabled brand strategy consultancy, on securing a transformative investment from Mobeus Equity Partners. This strategic partnership will enable G=mc² to accelerate its ambitious growth plans and expand its innovative solutions to global brands.

The investment by Mobeus marks a significant milestone for G=mc², reinforcing its position as a market leader in the provision of technology-enabled strategic consultancy to owners of iconic global brands. The deal reflects strong investor confidence in G=mc²’s technology and vision for the future.

The Freeths team was led by Corporate Partner Malin Svanberg Larsson, who was supported by Corporate Senior Associate Hollie Robinson, IP Managing Associate Dan Cahill, Tax Partner Claire Boyce, Tax Managing Associate Nur Alzubeydi, Banking & Finance Partner Andrew Curtis, Employment Partner Laura Tracey and Employment Associate Niamh Hogg.

Commenting on the transaction, Malin Svanberg Larsson said: “We are delighted to have advised G=mc² on this transformative investment by Mobeus Equity Partners. This partnership will enable G=mc² to accelerate its ambitious growth plans and continue delivering cutting-edge, AI-driven insights to some of the world’s most iconic brands. Supporting innovative businesses like G=mc² is at the heart of what we do at Freeths, and it has been a privilege to work alongside their exceptional team to bring this deal to fruition.”

Mark Luce, Co-Founder of G=mc² said: “Working with Freeths on this transaction has been an outstanding experience. Their deep expertise, pragmatic approach, and unwavering commitment ensured that every aspect of the deal was handled with precision and care. The team went above and beyond to navigate complex issues and deliver a seamless process, allowing us to focus on our vision for growth. We couldn’t have asked for a better partner to guide us through this pivotal moment.”