Advertising & Marketing Law Webinars
Our IP & Media team work with businesses and advertising creatives every day to help them craft ad campaigns that are compliant. But we’re not afraid to help people to push boundaries.
Our Advertising & Marketing webinars are for anyone with a responsibility for maintaining a business’s brand and reputation, whilst still delivering impactful and compliant media campaigns. Previous topics include Ambush Marketing, Working with Influencers, Greenwashing, Offensive Advertising and Advertising to Children.
Simon Barker
Partner & Head of Intellectual Property
Watch our 2024 webinars
Ambush Marketing: feeling the buzz around #Paris2024
Watch the recorded webinar here >
Brands will be seeking to ride on the excitement of Paris 2024, Euro 2024 and other sporting events taking place this year, however they need to take care not to infringe official rules intended to protect sponsors of the events. We will look at what brands can and can’t do and will look at some fantastic ambush marketing campaigns that have managed to get it right.
Date of recording: Thursday 14th March 2024
Making Wellness Claims
Watch the recorded webinar here >
The wellness industry is booming, with brands across all sectors all looking to capitalise on the trend. This webinar will look at what happens when wellness claims become medicinal claims, and so subject to stricter regulations. This webinar is relevant to those marketing medicines, devices, food, drinks, cosmetics and therapies in the wellness space.
Date of recording: Wednesday 24th April 2024
AI for ad campaigns: implications on intellectual property
Watch the recorded webinar here >
In the advertising space, tech giants have been increasing capability in their generative AI products, making it easy to utilise AI in advertising campaigns from consumer reach to content creation. But as AI advances at an unprecedented pace, it is raising profound questions about intellectual property (IP) protection. We will discuss common pitfalls and dangers, as well as the good practice to ensure compliant ad campaigns.
Date of recording: Wednesday 12th June 2024
Anti-counterfeiting & brand protection
Watch the recorded webinar here >
The UK’s legislative framework is well-equipped to address counterfeits in the UK, but resources for public bodies can be stretched. Therefore, much responsibility rests with brand owners to act for themselves. This webinar will bring together practical commentaries, legal updates and discussions on how brand owners can best prepare and protect themselves with regard to counterfeiters, while maintaining budgets, demonstrating return on investment, and ensuring brand reputation.
Date of recording: Wednesday 16th October 2024
Greenwashing
Watch the recorded webinar here >
All brands are making serious investment into sustainability, and rightly they want to shout about their achievements. But the regulators are hot in this area, and unsubstantiated green claims – labelled as greenwashing – can lead to reputational damage that it is hard to climb back from. We will be re-running this very popular webinar to give an update on the rules in the UK. We will also take a look at the most interesting cases from the last year and will give practical tips on how to make green claims without risking greenwashing.
Date of recording: Wednesday 13th November 2024
In-house Lawyers: The IP Horizon: What’s new and what’s next? | 2024
Watch the Originality & Artistic merit recording here >
Watch the Trade marks & branding recording here >
Watch the impact of AI recording here >In today’s fast-paced and ever-evolving legal landscape, staying ahead of the curve is crucial. This webinar is designed to provide you with the latest insights and updates on intellectual property (IP) law, ensuring you remain informed and prepared for some of the challenges and opportunities that lie ahead.
The webinar will be structured, so you can join in its entirety, or just for specific topics of interest.
This webinar will be split into 3 parts
- Originality & Artistic merit
- Trade marks and branding
- The impact of AI on patents in the UK
Date of recording: Wednesday 27 November 2024
Our other past webinars
Date of recording: 05 May 2022
Influencers are big business and they are here to stay. As influencer reach soars, regulators around the world are beginning to sit up and take note. What should influencers do to stay on the right side of the line? How can brands maximise the impact of influencer content whilst protecting their reputation? At Freeths we work with brands and agencies to draft and negotiate influencer agreements, as well as advising on the laws that regulate how brands can work with influencers.
Related legal articles
Date of recording: 16 June 2022
With global sporting and fashion fixtures now very much back on the agenda, this webinar explores the world of Ambush Marketing and how non-sponsoring brands may look to take advantage of these events to promote their products and services. We will discuss:
- The different types of Ambush Marketing
- What is lawful and legitimate versus activity which could result in litigation
Related legal articles
Date of recording: 29 September 2022
Given the environmental crisis that our planet is facing, there is huge political and consumer pressure on all businesses to ensure their operations are as sustainable as possible. Whether in manufacturing, packaging, or transport – this is an issue that affects every step of the supply chain. Consumers want to buy “green” products, but regulators require brands to ensure environmental claims made in marketing, advertising and on packaging are clear, do not mislead and can be substantiated.
Related legal articles
Date of recording: 31 January 2023
Advertising is only effective when it grabs attention! Not surprising then that advertisers sometimes aim to shock, horrify or even excite. Not all publicity is good publicity or is it? This advertising webinar examines the regulators view, the public perception and PR impacts of advertising that has been deemed to cross the line in a world where online safety and social responsibility are hot topics.
Related legal articles
Date of recording: 29 March 2023
According to the ASA, 93% of 11-17 year olds have a personal account with at least one of the major social media platforms. As the scope to advertise to children increases, regulators are clamping down to seek to protect children from misleading, harmful or offensive adverts. The impact of getting it wrong should be front of mind for anyone responsible for Advertising and Marketing to children.
Date of recording: 22 July 2023
This webinar focused on how our planet is facing an environmental crisis, putting huge political and consumer pressure on all businesses to be as sustainable as possible. This is a hot topic for the UK regulators, and they are about to get teeth: the Digital Markets, Competition and Consumers Bill is set to grant the CMA the right to impose fines of up to 10% of global turnover for breaches of consumer law. Brands in all industries want to shout about how green they are; this webinar is about mitigating risk and getting your messaging right.
Related legal articles
Meet our team
Simon Barker
Partner & Head of Intellectual Property
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