Greenwashing

Across all sectors, organisations are under growing pressure to demonstrate their commitment to environmental responsibility. But as expectations rise, so does regulatory scrutiny. Claims that sound compelling in a marketing campaign can carry significant legal and reputational risks if they are not fully substantiated. 

The Freeths greenwashing team combines the expertise of our dedicated multi-disciplinary sustainability practice with that of our specialist advertising and marketing lawyers. We support businesses seeking to decarbonise, implement sustainability strategies, protect against rising energy costs and communicate their green credentials - without falling foul of greenwashing claims.

Supporting responsible, accurate and impactful green claims

We work with clients to help them showcase their environmental credentials in a clear, robust and compliant way, minimising exposure to greenwashing risk.

Our lawyers advise across the full spectrum of regulation governing sustainability claims, including:

• Advising on all legal frameworks underpinning environmental claims and greenwashing
• Reviewing data to ensure claims are transparent and fully substantiated
• Training legal, sustainability and marketing teams to recognise and avoid greenwashing
• Reviewing advertising, marketing and packaging containing environmental claims prior to launch
• Reviewing sustainability reports to flag any risk areas
• Helping implement effective internal claim review processes
• Guiding businesses through the rapidly evolving regulatory landscape

Whatever the communication, we don’t default to “don’t do it”: we thrive on challenges and find innovative solutions to legal roadblocks, ensuring your campaigns stay on track.

Why work with us? 

Our multidisciplinary team brings together specialists in sustainability, consumer law, advertising, IP, and reputation management. With years of industry experience, we understand the advertising and marketing landscape inside out - and we are genuinely passionate about all things “green”. 

We are also proud to be B Corp Certified, evidencing our own commitment to high standards of environmental and social impact, and good governance.

We believe in personalised, collaborative service - crafting bespoke strategies that align with your commercial objectives. 

And don’t just take our word for it: