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Freeths - Law firm

Advertising & Marketing Webinars

Our IP & Media team work with businesses and advertising creatives every day to help them craft ad campaigns that are compliant. But we’re not afraid to help people to push boundaries.

Our Advertising & Marketing webinars are for anyone with a responsibility for maintaining a business’s brand and reputation, whilst still delivering impactful and compliant media campaigns. Previous topics include Ambush Marketing, Working with Influencers, Greenwashing, Offensive Advertising and Advertising to Children.

You can review and watch our previous webinar recordings below:

Working with Influencers


Working with Influencers
Date of recording: 05 May 2022

Watch webinar here >

Influencers are big business and they are here to stay. As influencer reach soars, regulators around the world are beginning to sit up and take note. What should influencers do to stay on the right side of the line? How can brands maximise the impact of influencer content whilst protecting their reputation? At Freeths we work with brands and agencies to draft and negotiate influencer agreements, as well as advising on the laws that regulate how brands can work with influencers.

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Ambush Marketing - Playing by the Rules – Innovative or Infringing?


Ambush Marketing – Playing by the Rules – Innovative or Infringing?
Date of recording: 16 June 2022

Watch webinar here >

With global sporting and fashion fixtures now very much back on the agenda, this webinar explores the world of Ambush Marketing and how non-sponsoring brands may look to take advantage of these events to promote their products and services. We will discuss:

  • The different types of Ambush Marketing
  • What is lawful and legitimate versus activity which could result in litigation

Related legal articles

Sustainability with substance – know your risk in relation to environmental claims 2022

Sustainability with substance – know your risk in relation to environmental claims 2022
Date of recording: 29 September  2022

Watch webinar here >

Given the environmental crisis that our planet is facing, there is huge political and consumer pressure on all businesses to ensure their operations are as sustainable as possible. Whether in manufacturing, packaging, or transport – this is an issue that affects every step of the supply chain. Consumers want to buy “green” products, but regulators require brands to ensure environmental claims made in marketing, advertising and on packaging are clear, do not mislead and can be substantiated.

Related legal articles

No offense, but – Offensive, Irresponsible, or Indecent advertising

No offense, but – Offensive, Irresponsible, or Indecent advertising
Date of recording: 31 January 2023

Watch webinar here >

Advertising is only effective when it grabs attention! Not surprising then that advertisers sometimes aim to shock, horrify or even excite. Not all publicity is good publicity or is it? This advertising webinar examines the regulators view, the public perception and PR impacts of advertising that has been deemed to cross the line in a world where online safety and social responsibility are hot topics.

Related legal articles

Advertising to children

Advertising to children
Date of recording: 29 March 2023

Watch webinar here >

According to the ASA, 93% of 11-17 year olds have a personal account with at least one of the major social media platforms.
As the scope to advertise to children increases, regulators are clamping down to seek to protect children from misleading, harmful or offensive adverts. The impact of getting it wrong should be front of mind for anyone responsible for Advertising and Marketing to children.

Sustainability with substance – know your risk in relation to environmental claims 2023

Sustainability with substance – know your risk in relation to environmental claims 2023
Date of recording: 22 July 2023

Watch webinar here >

This webinar focused on how our planet is facing an environmental crisis, putting huge political and consumer pressure on all businesses to be as sustainable as possible. This is a hot topic for the UK regulators, and they are about to get teeth: the Digital Markets, Competition and Consumers Bill is set to grant the CMA the right to impose fines of up to 10% of global turnover for breaches of consumer law. Brands in all industries want to shout about how green they are; this webinar is about mitigating risk and getting your messaging right.

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Meet the team

Advertising & Marketing Webinars Lawyers


Simon Barker

Simon Barker
Partner

0345 634 2583

Image of Iona Silverman

Iona Silverman
Partner

0345 030 5781

Emma Bacon

Emma Bacon
Senior Associate

0345 166 6291

Paul Taylor
Senior Associate

0345 128 7987

Image of Eleanor Bradberry

Eleanor Bradberry
Associate

0345 634 2587

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Freeths are a leading national law firm with 13 offices across the UK. If you have a query about our services or just want to find out more, why not give us a call?

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