Digital Sales and Marketing
The digital world affords a host of convenient ways in which a business can promote its offerings and enable sales to take place.
Showcasing our expertise
In the ever-evolving digital landscape, we have successfully advised numerous retailers and suppliers on:
- Agile website development and maintenance arrangements, some worth in excess of £1.5m per year
- Magento website development and implementation
- Shopify for ecommerce
- Supporting on the legal arrangements necessary for hundreds of separate websites
How we can support your business:
Your website
- For most businesses, its website is a critical advertising tool to describe its products and services. For some businesses, it is a key revenue generation tool
- There are many legal considerations we can support you through
Multi-channel
- Multi-channel sales adds to the challenges relevant to each of the individual sales channels because of the need to implement integration and management of the “single source of truth” data set
Payment
- Whether setting up arrangements to take multiple payment types on a website, dealing with physical PoS solutions or chasing delinquent debts, we have dedicated teams to support
Digital marketing
- Marketing options have expanded considerably thanks to the web. We can support you from copy clearance activities, negotiating contracts with marketing platforms to support with social media campaigns or influencer engagement
Appointing others to sell/introduce your digital offerings
Appointing others to sell or introduce your digital offerings to customers is clearly appealing – enabling fast growth and increasing territorial reach. This comes with commercial and legal risks which vary depending on the type of appointment, which might include:
- Introducing agents
- Sales agents
- Resellers
- VARs (value added resellers)
- Distributors
Protecting your brand
Your brands/trademarks play an important role in establishing product awareness and customer loyalty in today’s competitive market. Our dedicated IP & Media team are experts on trade marks. Whether you are choosing a new brand for the UK or global market or you wish to protect an existing brand, our experience is at hand to assist.
Notable work
Advising various retailers and suppliers on:
- Agile website development and maintenance arrangements, some worth in excess of £1.5m per year
- Magento website development and implementation
- Shopify for e-commerce
- Supporting on the legal arrangements necessary for hundreds of separate websites
Meet our team
Jaskeerat Sanghera
Managing Associate
Testimonials
MM
I have had the pleasure of working with Deryck Houghton on a wide range of contentious and non contentious legal matters. I have always found that...
Martin McCloskey, Group Commercial Director
Capita Group plc
"The team has highly qualified people who are approachable, understanding and helpful. They are swift in response, agile and articulate."
Chambers & Partners, 2025
"They have a good mix of background expertise combined with a pragmatic approach and industry knowledge."
Chambers & Partners, 2025
"Freeths are very knowledgeable in the sector."
Chambers & Partners, 2025
The team are highly skilled and experienced, sharing unique insights to solve problems and offer potential solutions.
The Legal 500, 2024
They are very hands-on and join meetings, supporting our teams and working collaboratively.
The Legal 500, 2024
They are also very responsive and helped when timescales were tight.
The Legal 500, 2024
They are skilled, articulate and levelled.
The Legal 500, 2024
Competitive, risk averse problem solvers.
The Legal 500, 2024
Freeths provide training, articles, and know-how. They are excellent value for money.
Chambers & Partners, 2024
The team at Freeths are experts in their area, and are also extremely effective communicators.
Chambers & Partners, 2024
Loving technology
Our IT lawyers live and breathe all things digital and data
Speaking technology
Acronyms fill this sector. Our lawyers know most of them and love learning new ones
Embracing technology
Technology is critical to our success and something that we embrace
Contact us today
Whatever your legal needs, our wide ranging expertise is here to support you and your business, so let’s start your legal journey today and get you in touch with the right lawyer to get you started.
Get in touch
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