Generative AI

Generative AI also known as Gen AI and also sometimes just AI is reshaping industries - from automating customer support to accelerating content creation and powering next-generation products. But as the technology evolves, so do the legal and regulatory risks. Businesses adopting GenAI must navigate complex issues around intellectual property, data protection, contract liability, and emerging regulation.

We have experience supporting on the inclusion of Gen AI in ERP, HR, ITSM, CRM, Finance, and core business software such as Microsoft Office 365.

Our expert IT Lawyers help clients harness the extraordinary power of Gen AI safely and legally - we’d love to help whether you are:

• Developing your own AI tools for internal use
• Developing your own AI tools as part of your own digital offering
• Deploying Gen AI in your business workflows

We support clients with the adoption of Gen AI, including:

• AI licensing arrangements
• Review and negotiation of GenAI vendor terms (e.g. OpenAI, Google Gemini, Microsoft CoPilot)
• Allocating risk for AI generated output
• Data protection and GDPR compliance
• Compliance with UK and EU regulatory requirements.

Key considerations:

Intellectual Property (IP)

• Who owns the outputs of Gen AI tools?
• Are you infringing on third party rights in training data or outputs?
• What happens to your IP when inputted into AI tools?

Data Protection & Privacy

• Is personal data being used to train models?
• Are you using Gen AI to make decisions about individuals?

Regulation

• Are you subject to sector-specific or upcoming AI regulations?
• Do your governance practices meet expectations?