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Beauty and Personal Care

Specialist beauty and personal care lawyers

We are a nationally-renowned team of beauty and personal care lawyers, acting for many leading global cosmetic brands.

Our lawyers are experts in legal issues surrounding beauty, cosmetics and personal care. We understand the beauty and personal care industry, the legal & regulatory framework and the key commercial drivers. We are proud of and enjoy working in partnership with our clients to help deliver results, manage commercial risk and maximise financial gains across every stage of the product life cycle.

We are a dedicated legal team, working exclusively in the beauty and personal care legal field.

Our team are Luxury Law Alliance partners – recognising how our experts provide insightful commentary on the luxury sector through articles, research and webinars.

Our beauty and personal care legal services include:

Rebecca Howlett's Profile

Rebecca Howlett

Commercial Partner & Head of Freeths' Virtual Legal Team

Intellectual property & trademarks

We realise value for you by:

  • Registering new brands & supporting them to grow revenue and reputation
  • Registering designs for bottle shapes or packaging
  • Protecting and defending trademarks, including opposing & cancelling conflicting trademarks, issuing cease and desist correspondence and negotiating co-existence agreements
  • Monitoring for third party infringement across multi-channels

Commercial contracts

We realise value for you by:

  • Drafting & negotiating key agreements such as supply, purchase, distribution, licensing, merchandising and advertising agreements
  • Drafting & negotiating influencer, brand ambassador, affiliate marketing and celebrity endorsement agreements and licences
  • Drafting documentation for the appointment of cosmetic scientists, preservation of trade secrets and consistency of formulations
  • Drafting & negotiating licences for resellers and advising on selective distribution channels to enable the exclusivity of products to be preserved
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Regulatory & compliance

  • Advising on regulatory & compliance issues, labelling of products and compliance with EU and UK laws
  • Assisting with advertising issues, clearance and complaints
  • Advising on the application of competition law to commercial agreements, pricing, distribution, licensing and supply agreements
  • Advising on sustainability initiatives and cooperation agreements in the personal care industry
  • Advising on merger control matters as well as CMA market studies and investigations
  • Advising on how to mitigate information exchange risk
  • Devising competition law compliance & dawn raid policies and training and providing an on-call dawn raid response service
  • Iona Silverman spoke at Cosmetics Business Live 2022, providing regulatory advice discussing ‘the influencer market what to do if the ASA complains’. Read more here

Other legal services

We can also support you with:

  • Corporate and business transactions: advising on asset & share sales and purchases, investment, taking security and factoring
  • Dispute management: representing in litigation actions, online take-downs, complaints to third party platforms (eg Facebook, Twitter, Google) and domain name complaints; general disputes in relation to contracts, employment matters and customer complaints; management and defence of data breaches
  • Technology: advising on the acquisition and integration of new technology to support digitisation of the business
  • Employment support: support including drafting contractual documentation and restrictive covenants, advice on protecting confidential information, whistleblowing and effective management of day to day HR matters to protect employer brand and reputation
  • Data Protection: support in creating compliant systems and frameworks internally and with external providers (including international data transfer considerations); advising on data protection related queries and complaints
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"We have been working with Rebecca and her team on various projects. Some projects required immediate action or had very tight timeframes, others were longer term strategic planning projects for the business. One thing was consistent in all cases, Rebecca, and her team were knowledgeable, accurate in their approach, business oriented, ready to exchange views and to guide and support us to reach our goal. I cannot recommend Rebecca strongly enough."

George B Tenediotis | General Counsel | KORRES


Our clients:

We are proud to have some excellent clients within our beauty & personal care sector.

Related news & articles

Read our latest beauty and care news, articles and commentaries.

1 of 1
  • Article

    Protect your cosmetic business: top tips for safeguarding your crown jewels

  • Article

    The Influencer Market - What to do if the ASA complains?

  • Article

    Engaging Influencers

  • Article

    Working with Influencers – the good, the bad and the necessary

Get in touch

Contact us today

Whatever your legal needs, our wide ranging expertise is here to support you and your business, so let’s start your legal journey today and get you in touch with the right lawyer to get you started.


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