Beauty and Personal Care

Our beauty and personal care legal services include:

Intellectual property & trademarks

We realise value for you by:

• Registering new brands & supporting them to grow revenue and reputation
• Registering designs for bottle shapes or packaging
• Protecting and defending trademarks, including opposing & cancelling conflicting trademarks, issuing cease and desist correspondence and negotiating co-existence agreements
• Monitoring for third party infringement across multi-channels

Commercial contracts

We realise value for you by:

• Drafting & negotiating key agreements such as supply, purchase, distribution, licensing, merchandising and advertising agreements
• Drafting & negotiating influencer, brand ambassador, affiliate marketing and celebrity endorsement agreements and licences
• Drafting documentation for the appointment of cosmetic scientists, preservation of trade secrets and consistency of formulations
• Drafting & negotiating licences for resellers and advising on selective distribution channels to enable the exclusivity of products to be preserved

Regulatory & compliance

We realise value for you by:

• Advising on regulatory & compliance issues, labelling of products and compliance with EU and UK laws
• Assisting with advertising issues, clearance and complaints
• Advising on the application of competition law to commercial agreements, pricing, distribution, licensing and supply agreements
• Advising on sustainability initiatives and cooperation agreements in the personal care industry
• Advising on merger control matters as well as CMA market studies and investigations
• Advising on how to mitigate information exchange risk
• Devising competition law compliance & dawn raid policies and training and providing an on-call dawn raid response service

Iona Silverman spoke at Cosmetics Business Live 2022, providing regulatory advice discussing ‘the influencer market what to do if the ASA complains’. Read more here.

Other legal services

We can also support you with:

• Corporate and business transactions: advising on asset & share sales and purchases, investment, taking security and factoring
• Dispute management: representing in litigation actions, online take-downs, complaints to third party platforms (eg Facebook, Twitter, Google) and domain name complaints; general disputes in relation to contracts, employment matters and customer complaints; management and defence of data breaches;
• Technology: advising on the acquisition and integration of new technology to support digitisation of the business
• Employment support: support including drafting contractual documentation and restrictive covenants, advice on protecting confidential information, whistleblowing and effective management of day to day HR matters to protect employer brand and reputation.
• Data Protection: support in creating compliant systems and frameworks internally and with external providers (including international data transfer considerations); advising on data protection related queries and complaints.